Kendall Jenner, renowned for her role in “Keeping Up With The Kardashians,” is making waves beyond reality TV fame. Like her sisters Kylie and Kim, Kendall has stepped into the world of entrepreneurship. With her venture into 818 Tequila, her net worth is hitting remarkable heights.
From Runway to Reposado: Kendall’s 818 Journey
In 2022, Kendall proudly unveiled her 818 Tequila brand, featuring a distinctive bottle shaped like the number eight. This tequila gem takes its name from the famed Californian zip code and is deeply rooted in local, family-owned farms in Jalisco, Mexico, as per their official website.
A Spirited Debut: 818’s Grand Entrance
In a major revelation in February 2021, Kendall announced her foray into the world of tequila. A few months of anticipation later, the beverages officially hit the market. The launch soirée on May 21 was a resounding celebration. Within mere hours, the 818 Tequila flew off the shelves, an astounding success according to The Drinks Business.
Crafting the Perfect Sip: The 818 Essence
Kendall’s dedication to 818 Tequila is evident in the years of meticulous crafting. For three and a half years, she honed the flavors, determined to deliver an unparalleled tequila experience. Sustainability and transparency lie at the heart of the brand, from agave cultivation to bottle production, as emphasized on the 818 website.
A Portfolio of Flavor: The 818 Selection
The 818 lineup caters to a diverse palate, featuring Tequila Blanco, Tequila Reposado, Tequila Añejo, and Eight Reserve by 818. Each offers a unique taste, with Blanco priced at $45, Reposado at $59, Añejo at $69, and Eight Reserve at $200.
818 Tequila’s Meteoric Rise
In the initial seven months of operations, 818 Tequila witnessed staggering success, selling an impressive 136,000 cases. It proudly claimed the title of “bestselling new tequila of 2021 in the United States,” as reported by The Spirits Business.
The Ascending Net Worth of Kendall Jenner
Beyond her tequila triumph, Kendall’s net worth has been steadily ascending. Celebrity Net Worth estimates it at $45 million in 2022. Kendall’s journey into entrepreneurship was profoundly influenced by her family, particularly her enterprising sisters. Reflecting on her tequila venture, Kendall remarked, “Coming from such a female-dominated family…it’s always been very highly female-driven and entrepreneurial in my family. That’s been really inspiring for me,” as shared with Forbes in 2021.
