For decades, Hot 101.5 in Tampa Bay, Florida, has been your go-to radio station for music and entertainment. But now, there’s a new beat in town. Run by Cox Media Group, Hot 101.5 has decided to shake things up and rebrand itself as 101.5 The Vibe, starting from September 7, 2023. What led to this change, and what can you expect from this fresh groove? Let’s break it down for you.
Why the Switch from Hot 101.5 to 101.5 The Vibe?
Cox Media Group, the proud owner of WPOI radio station, has a knack for staying with the times. They’ve worn many musical hats since the 1960s, from Religious stories to Love Songs, Jammin Oldies, 80s Hits, and Top 40. Now, in 2023, they’re switching gears to Adult R&B.
Why the change, you ask? Well, today’s listeners are all about exploring new sounds and podcasts. Rather than tinkering with the old station, they’ve decided to unveil something entirely new to catch your ear.
Listeners tend to gravitate towards fresh brands, so a complete rebranding just makes sense. It’s all about keeping up with what you want to hear
What’s in Store with 101.5 The Vibe?
101.5 The Vibe is all about catering to the contemporary audience. The change officially took place on a Thursday, right after a loop of Mary J. Blige’s “Just Fine.”
This new format brings you the latest hits from artists like Usher, Alicia Keys, and Mary J. Blige. It’s a musical journey that appeals to a broad range of listeners.
But that’s not all. Unlike the old station, which focused on a single genre, this transformation opens the door to a variety of tunes. Get ready for Rickey Smiley’s Morning Show, a program that serves up a hearty dose of humor and insights on all things new. Chris Eagon, the CMG Radio VP of Audience & Operations, shared their vision for the rebranding:
Conclusion
In a world where music constantly evolves, so do our radio stations. Hot 101.5 in Tampa Bay has embraced change and emerged as 101.5 The Vibe, dedicated to bringing you the freshest hits and diverse content. Tune in and let the rhythm of Adult R&B set the tone for your day. It’s a new vibe, a new beginning, and a whole new way to enjoy the airwaves.
